FOR E-COMMERCE FOUNDERS FED UP WITH YO-YOING SALES
More consistent sales.More profitable growth.Less of your life swallowed by the business.
Build a stronger e-commerce business with the strategy, marketing engine and operating systems to scale without adding more chaos, complexity or hours to your week.
Designed for founders with wins on the board, a proven product and at least AUD $15K in monthly sales.
GET THE DETAILS AND PRICINGRECENT MEMBER RESULTS
$14K → $89K
Jane’s monthly sales in 6 months
+303%
Louise’s annual revenue growth
+628%
Gemma’s revenue growth in 5 months
$1M+
Amber scaled to seven figures in 12 months
YOU'VE BEEN DOING THIS A FEW YEARS NOW...
So why does every month still feel like starting again?
You’ve built a business with plenty of wins behind it. You know it has the potential to grow. But you’re still riding the highs and lows of inconsistent sales, working harder than you should for growth and carrying too much of the business yourself.
The business follows you everywhere
You might close the laptop, but you’re still thinking about sales, stock, cash flow, marketing and what needs your attention next.
Even a short holiday can take weeks of preparation, and you’re still checking in while you’re away.
One slow month can derail the plan
Sales dip and suddenly you’re questioning everything. Do you run a promotion, increase ad spend, launch something new or cut costs?
Without a clear way to diagnose the slowdown, it’s easy to react quickly and spend time or money in the wrong place.
Everything feels important
Ads. Email. Conversion. Inventory. New products. Your team. The list never really gets shorter.
Without clear priorities, the most urgent problem keeps winning, while the work that could make the biggest difference gets pushed back.
And fixing the wrong problem gets expensive.
You put more money into ads when the website isn’t converting. You launch another product when too much cash is already tied up in stock. You spend weeks fixing something that was never the biggest issue in the first place.
Meanwhile, the problem that would make the biggest difference is still sitting there untouched.
THE NEXT STAGE NEEDS MORE
Another sales spike won’t solve the bigger problem.
You’ve been in business long enough to know that another promotion or campaign might lift sales temporarily, but it won’t build a stronger business.
What you need now is a clear whole-business strategy, a repeatable marketing engine and systems that support growth without creating more work for you.
That’s exactly what the eCommerce Scale Collective is designed to help you build.
INTRODUCING
eCommerce Scale Collective
Build the strategy, marketing engine and systems to scale towards consistent $100K months and beyond, without your business taking over your life.
The eCommerce Scale Collective is an ongoing coaching and implementation program for established e-commerce founders ready to move beyond inconsistent growth and build a business capable of scaling further.
Together, we’ll identify what is holding sales and profit back, then strengthen the parts that drive growth: your product range, margins, marketing, conversion, retention, team, systems and operations.
Using the Lean Million Dollar Method, a personalised roadmap, weekly coaching, expert support and quarterly planning, you’ll know what to focus on at each stage and build the structure to grow without every task, decision and problem landing back on you.
SEND ME THE PROGRAM DETAILS
YOUR FIRST STEP INSIDE THE COLLECTIVE
Build your personalised 12-month Scale Roadmap
We begin with a private 1:1 deep dive into your products, profitability, marketing, customer journey, systems and operations to identify what’s holding the business back and where your strongest opportunities are.
From there, I build your personalised roadmap and first 90-day priorities, so you know what to focus on now and what can wait.
01
Audit the business
We dig into your numbers, products, marketing, profitability, customer journey and operations.
02
Find the leaks
We identify what may be costing you sales, profit, cash or time.
03
Spot the opportunities
We work out which growth opportunities are most worth pursuing now.
04
Build your roadmap
From that audit, I build your custom 12-month Scale Roadmap and first 90-day priorities.
With your roadmap in place, we’ll work through the three parts of the Lean Million Dollar Method, focusing on the right priorities at the right time to create leaner, more profitable growth.
THE FRAMEWORK
The Lean Million Dollar Method
Scale your sales, profit and freedom
The Lean Million Dollar Method is the framework we’ll use inside the eCommerce Scale Collective.
Together, we’ll strengthen the three interconnected parts of your business needed to grow sales and profit, without creating more work or making the business increasingly dependent on you.
01
Business &
Product Strategy
What is the clearest path to profitable growth, and which products will get you there?
Build a more focused and profitable business model by aligning your goals, products, pricing, margins, inventory and cash flow, so you know what to grow, fix, simplify or stop.
02
Sales & Marketing
Engine
How will you attract and convert your ideal customers consistently?
Create a more consistent path to sales through sharper positioning, a stronger customer journey and a connected marketing engine spanning organic visibility, SEO, content, email, retention and paid traffic.
03
Systems for Scale
What needs to work without you so the business can grow with more freedom?
Build the operational capacity to grow through stronger processes, planning and reporting, a lean team, delegation, automation, AI and the right fulfilment support, so the business runs more efficiently and is less dependent on you.
TOGETHER, THESE CREATE
Leaner, more profitable growth
More clarity · More consistent sales · Stronger profit · Less founder dependency · More freedom
HOW IT WORKS
Your business sets the agenda
Your Scale Roadmap determines what you work on, which frameworks and training you need, and where coaching and specialist support will make the biggest difference.
We then work in focused 90-day cycles, reviewing your progress and adjusting the priorities as your numbers, capacity and business change.
01 · FOCUS
Work on the right constraint
We identify what is limiting growth now, whether that sits in your product range, profitability, marketing, conversion, retention, inventory, team or operations.
02 · BUILD
Build what the business needs next
Use the Lean Million Dollar Method, practical frameworks and monthly specialist masterclasses to strengthen the areas connected to your current priorities.
03 · ADJUST
Review the evidence and adjust
Regular accountability check-ins keep the work moving. Each quarter, we review what has changed, what is working and where your attention should go next.
REAL FOUNDERS. REAL BUSINESSES.
Hear what it’s like to have the right support behind you.
WHY THIS WORKS DIFFERENTLY
Grow the business and your ability to lead it
Most programs teach you how to grow one part of your business, usually marketing or sales. But scaling creates new challenges across profit, cash flow, inventory, team, systems and decision-making. The Collective helps you strengthen the whole business while expanding your ability to lead it at the next level.
We look at the whole business
Sales are only one part of the picture. We work across your products, margins, inventory, marketing, conversion, retention, team, systems and operations to make sure growth is profitable and sustainable.
You expand your ability to lead
You develop the judgement to diagnose issues, make stronger decisions and know what the business needs next, with experienced coaches and specialists helping you build those capabilities.
The business becomes less reliant on you
The frameworks, systems and operating rhythms you put in place help reduce the number of tasks and decisions that depend on you, giving you more freedom to step away without everything grinding to a halt.
The goal is a business that performs better, runs more smoothly and gives you more choice over how you spend your time.
SEND ME THE PROGRAM DETAILSWHAT’S INCLUDED
Build a leaner, more profitable business, one priority at a time
You’ll have the training, coaching, specialist expertise and accountability to implement your roadmap, make stronger decisions and reduce how much of the business depends on you.
You’ll also be surrounded by e-commerce founders who understand what you’re building and are there to share ideas, work through challenges and celebrate the wins.
PERSONALISED ROADMAP + QUARTERLY PLANNING
Know exactly what to focus on
Your private 1:1 deep dive becomes a personalised 12-month Scale Roadmap and clear priorities for your first 90 days.
Each quarter, you’ll join a dedicated group planning call to review your progress and reset the plan so it continues to reflect what the business needs.
WEEKLY COACHING + ACCOUNTABILITY
Keep the plan moving
Bring your current decisions, challenges and priorities to weekly coaching calls, with regular accountability check-ins to help you follow through.
You’ll have experienced support when you need to troubleshoot, make a decision or work out your next move.
FRAMEWORKS + EXPERT MASTERCLASSES
Build the skills your business needs next
Use the Lean Million Dollar Method, practical training and monthly masterclasses with industry experts to strengthen the areas connected to your roadmap.
You’ll build knowledge across the whole business, rather than relying on one marketing channel or outside advice.
COMMUNITY + IN-PERSON EXPERIENCES
Have the right people around you
Build alongside e-commerce founders who understand the decisions, pressure and responsibility that come with growing a product business.
You’ll connect through the online community, annual one-day mastermind experiences in Sydney, Melbourne and the Gold Coast, and an optional Bali retreat, included for Elite members.
Choose the level of support you need
Core, VIP or Elite
Every option gives you the strategy, training, coaching, specialist expertise and accountability to implement your Scale Roadmap.
The difference is how closely you want to work with me along the way.
CORE
Build with the Collective behind you
For founders who want a clear roadmap, practical training and consistent group support to keep moving forward.
REGULAR PRICE
AUD $1,497 per month
FOUNDING BETA PRICE
AUD $990 per month
Includes GST for Australian members.
Available for the founding intake only. This rate will not be repeated.
Includes:
- Personalised 12-month Scale Roadmap
- Weekly group coaching
- Monthly expert masterclasses
- Quarterly group planning calls
- Accountability check-ins
- Online community support
- In-person mastermind days
VIP
Add private strategy support
For founders who want regular 1:1 time with me to review progress, work through key decisions and adjust the plan as the business evolves.
REGULAR PRICE
AUD $1,897 per month
FOUNDING BETA PRICE
AUD $1,397 per month
Includes GST for Australian members.
Available for the founding intake only. This rate will not be repeated.
Includes:
- Everything included in Core
- Four private quarterly strategy sessions with me
ELITE
Have me beside you at every stage
For founders who want my closest level of strategic support while navigating bigger decisions, faster growth or a more complex stage of business.
REGULAR PRICE
AUD $3,497 per month
FOUNDING BETA PRICE
AUD $2,797 per month
Includes GST for Australian members.
Available for the founding intake only. This rate will not be repeated.
Includes:
- Everything included in Core
- Monthly private strategy sessions with me
- Direct access to me between calls
- Bali founder retreat
- Limited to four Elite members
CLIENT RESULTS
Real founders. Real businesses. Very different paths to growth.
The numbers matter, but so does what changed behind them. These are founders who came in needing clearer direction, stronger decisions and support to keep moving.
Individual results vary and are not guaranteed.
HOMEWARES & LIFESTYLE
172% sales growth, close to six-figure months and the freedom to leave her job
“Before working with Jodie, we were turning over around $15,000 to $20,000 per month. I was still working as a nurse to make ends meet, and my husband and I were fulfilling every order from a home overflowing with stock.
Since working together, sales have grown by 172%, with our busiest months now approaching six figures. The growth allowed me to leave nursing and focus fully on the business. I’ve also reduced our SKUs without losing revenue and become far more confident with Meta ads, margins and marketing decisions.
Moving fulfilment to a 3PL was life-changing. We reclaimed our home, I work shorter days and take weekends off, and we can travel without worrying about orders. Jodie helped me get unstuck, see a clear path forward and confidently make the decisions needed to grow.”
Jane Fonti, Ruby’s Home Store
LADIES FASHION
From around $25K a year to seven figures in 12 months
“Jodie’s guidance on Facebook Ads, strategy and growth completely transformed my business. She’s genuine, experienced and truly wants her clients to win.”
Amber, designer & owner
CHILDREN’S WEAR
Sales grew more than 600%
“Jodie’s mastermind completely transformed my business. Her strategic insight and support gave me the clarity, confidence and systems to scale sustainably.”
Gemma, Confetti Kidz
BABY PRODUCTS
+303% annual revenue growth
“I was ready to fold my business because I felt I had tried everything. Now I’m kicking goals I could only have dreamed of and getting more done than I had in years.”
Louise, Baby Luno
LADIES FASHION
Record-breaking months and consistent $100K+ sales
“I joined looking for direction and clarity to scale, but found much more than a coach. Jodie became a true strategic partner who understands both e-commerce and the fashion industry.”
Peta, Rock Olive
MORE RECENT WINS
The numbers behind the growth.
Four recent Shopify results from e-commerce brands inside the Collective.
SHOPIFY RESULT
133% total sales growth year to date
SHOPIFY RESULT
98% sales growth
SHOPIFY RESULT
A$13,584 in sales in one day
SHOPIFY RESULT
80% sales growth over 60 days
MEET JODIE
I know what it’s like to be right in the middle of it.
I’ve spent more than 27 years building businesses, including 12+ years in international e-commerce.
I built my own fashion brand, iland co., from a few pieces at a market stall in Dubai into a seven-figure e-commerce business, and sold it in 2023.
And I learnt most of what really matters the hard way.
I know what it’s like to have cash tied up in stock, to wonder whether you should spend more on ads, to juggle product, marketing, team and operations, and to feel like every decision lands back on you.
I know the excitement of a great month, and the stress when sales suddenly slow down and you’re trying to work out what to fix first.
I also know that more products, more campaigns and more activity don’t automatically make the business stronger. Some of my biggest lessons came from overcomplicating the range, tying up too much cash in inventory and creating a business that became harder to run as it grew.
That lived experience is a big part of how I coach now. I’m looking at the whole business with you, not just the marketing, so we can work out what is actually holding growth back and where your attention will make the biggest difference.
Because yes, I want you to grow. But I also want the business to be more profitable, less chaotic and better able to support you, rather than swallowing more of your time as it gets bigger.
Awards, Qualifications & Certifications
Business Degree
GPA 6.75
Gold AusMumpreneur
Fashion, 2020 and 2021
Gold Stevie Award
Company of the Year, 2021
Local Business Awards
Outstanding Fashion winner
Certified Digital Marketer
Digital Marketing Institute
Meta Media Buying Professional
Professional certification
LIFE COACH
Certified Life Coach
Professional coaching qualification
Business Degree
GPA 6.75
Gold AusMumpreneur
Fashion, 2020 and 2021
Gold Stevie Award
Company of the Year, 2021
Local Business Awards
Outstanding Fashion winner
Certified Digital Marketer
Digital Marketing Institute
Meta Media Buying Professional
Professional certification
LIFE COACH
Certified Life Coach
Professional coaching qualification
MEET YOUR COACHING TEAM
Led by me as your head coach, with specialist expertise around you
I lead the Collective and remain closely involved throughout, supported by digital marketing and e-commerce specialists who help you go deeper in key areas of the business when their expertise is needed.
JODIE · E-COMMERCE STRATEGY + COACHING
Strategy and coaching grounded in real e-commerce experience.
Jodie brings 27+ years in entrepreneurship and business and 12+ years in international e-commerce. She built, scaled and sold her own seven-figure fashion brand, so the strategy inside the Collective is grounded in what it actually takes to grow and run an e-commerce business.
Bachelor of Business (Marketing) · Certified Meta Media Buyer Professional · Lecturer in Business and Marketing
JESS · EMAIL + KLAVIYO
Turn email into a stronger, more consistent revenue channel.
Based on the Gold Coast and a mum of two, Jess runs her own email marketing agency and brings deep Klaviyo experience into the Collective.
She leads our monthly email and Klaviyo coaching, where members can submit strategy, campaigns, flows and account performance for review. Jess is also inside the community for email-related questions between calls.
HANNAH · PAID ADS
Get clearer on what’s working, what isn’t and what to do next.
Hannah supports paid media across Meta, Google, YouTube, Pinterest and TikTok, helping you troubleshoot performance and make smarter decisions without treating ads as the answer to every growth problem.
She leads specialist paid ads support inside the Collective, so you can get experienced eyes on performance when paid media is one of the levers we’re working on.
MEET YOUR GUEST EXPERTS
Fresh perspectives from industry experts who know what it takes to build a stronger brand and business.
Each month, one of our weekly calls becomes a practical masterclass with an experienced guest expert. Together, they bring specialist knowledge across product, marketing, visibility, community, leadership and sustainable growth, so you can learn from people who have gone deep in the areas that matter as your business evolves.
MONEY MINDSET + MONEY BLOCKS
Denise Duffield-Thomas - Money Mindset Mentor
Denise is a globally recognised money mindset mentor, Hay House author and founder of Money Bootcamp, which has supported more than 10,000 entrepreneurs around the world.
Inside the Collective: Identify and overcome the money blocks that can quietly limit your earning, pricing and growth, so you can build greater wealth with more confidence and ease.
MESSAGING + COPYWRITING
Anita Siek - Messaging + Copywriting
Anita is a brand and copy strategist, speaker and educator who combines consumer psychology, design thinking and words to help distinctive brands stand out and become front of mind.
Inside the Collective: Strengthen your messaging, sharpen your brand voice and write copy that creates connection, communicates value and inspires action.
PR + AI SEARCH VISIBILITY
Gloria Chou - PR + AI Search Visibility
Gloria helps product founders earn media coverage, gift-guide placements and greater visibility in AI recommendations.
Inside the Collective: Learn how to pitch your products and story, build third-party credibility and get found without an expensive PR retainer.
HUMAN DESIGN + BUSINESS GROWTH
Victoria Gibson - Human Design + Business Growth
Victoria combines proven marketing strategy with Human Design to help founders build in a way that fits their strengths, energy and natural decision-making style.
Inside the Collective: Clarify your message, trust your decisions and shape a growth approach that feels aligned and commercially strong.
PRODUCT STRATEGY + SOURCING
Kristy Withers - Product Strategy + Sourcing
Kristy built Incy Interiors into a product brand with more than $50 million in sales across nine countries and now mentors product founders.
Inside the Collective: Strengthen margins, make smarter sourcing and manufacturing decisions and avoid costly product-growth mistakes.
SEO + ORGANIC DISCOVERY
Flick Browne - SEO + Organic Discovery
Flick is an SEO strategist who helps businesses get found and clicked online through clearer, more intentional search strategy.
Inside the Collective: Understand what your customers search for, improve discoverability and turn organic search into a stronger source of qualified traffic.
ORGANIC SOCIAL + CONTENT
Bec Stenner - Organic Social + Content Strategy
Bec is the founder of Creative Seed Co and helps brands build human-first content that sounds like them, creates connection and feels sustainable.
Inside the Collective: Build a practical content strategy that strengthens recognition, makes consistent posting easier and supports conversion.
COMMUNITY-LED BRAND GROWTH
Madison Paige - Community-Led Brand Growth
Madison is a strategic advisor who has supported more than 500 product businesses, helping brands create deeper customer connection and lasting demand.
Inside the Collective: Build a loyal community that increases repeat buying, strengthens every sales channel and fuels profitable long-term growth.
EMAIL MARKETING + E-COMMERCE RETENTION
Klaviyo Expert - Advanced Email & SMS Marketing
A leading Klaviyo and e-commerce growth specialist whose agency works with seven and eight figure brands to build more profitable email and SMS programs.
Inside the Collective: Regular insights into what is working now across email strategy, campaigns, flows, customer retention and profitable growth.
IS THIS YOUR NEXT STEP?
Ready to build the next stage of your business differently?
The Collective is for founders with wins on the board who are ready for clearer strategy, stronger accountability and experienced support around them.
THIS IS FOR YOU IF...
Your business averages at least AUD $15K per month in sales, and you have the funds to invest in coaching and growth.
You’re ready to build something stronger, more profitable and more scalable.
You’re willing to implement, adjust and take responsibility for your progress.
You want support across the whole business, not just Meta ads.
You want a community that will support, challenge and cheer you on, and you’ll do the same for others.
You want the business to grow without everything continuing to depend on you.
THIS ISN’T FOR YOU IF...
You’re less than one year into your business and/or not making at least $15k in revenue per month on average yet.
You’re only looking for Meta ads support.
You want someone else to make the decisions, do the work or take responsibility for the outcome.
You expect rapid growth without the budget, team or capacity to support it.
You’re looking for a quick fix rather than building a stronger business for the long term.
TRUSTED BY E-COMMERCE FOUNDERS
Fashion and lifestyle brands I’ve supported.
HEAR IT FROM THE FOUNDERS
What changes when you have the right support behind you.
A little more from founders who’ve been inside the room, made the decisions and done the work.
WHY NOW
The work that makes your next slow season easier starts now.
More consistent growth isn’t created in the middle of a sales dip. It comes from strengthening your products, profitability, marketing, customer journey and systems before the pressure hits.
If every slower month still sends you searching for another promotion, campaign or quick fix, the same problems are likely to follow you into the next season.
The sooner you understand what’s holding the business back and start working through it in the right order, the sooner you can build more consistency into your sales, profit and day-to-day operations.
FOUNDING BETA PRICING
Ends
31 OCTOBER
2026
Save up to $700 every month
Core: save $507 per month
VIP: save $500 per month
Elite: save $700 per month
These introductory rates are exclusive to the founding intake and will never be repeated.
SEND ME THE PROGRAM DETAILSFounding beta pricing ends in:
Once the timer reaches zero, regular pricing applies. These founding rates will not return.
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PROVEN IN REAL E-COMMERCE BUSINESSES
Different businesses. Different priorities. Tangible growth.
Each result below comes from a different client, with their own starting point, business model and growth priorities.
What they have in common is a whole-business approach, with the strategy shaped around their numbers, products, profitability, capacity and stage of growth.
LOUISE
+303%
annual revenue growth
GEMMA
+628%
revenue growth in five months
AMBER
$1M+
scaled to seven figures in 12 months
Ready to work out what will make the biggest difference in your business?
Complete the short form and I’ll send you the eCommerce Scale Collective details, package options and current founding beta information.
SEND ME THE PROGRAM DETAILSYOUR NEXT STEP
See if the Collective is the right fit for you.
Start by requesting the full details. You can review what’s included, compare the three support levels and, if it feels like the right next step, talk it through with me.
01
GET THE DETAILS
Complete the short form.
I’ll send you the full program details, package options and current founding beta pricing.
02
COMPARE THE OPTIONS
Choose the support you need.
Compare Core, VIP and Elite and see which level of access and support best suits your business.
03
GOOD-FIT CALL
Talk it through with me.
If it looks like a fit, we’ll have a 30-minute call to discuss your goals, answer your questions and decide which option makes sense.
QUESTIONS BEFORE YOU JOIN
Everything you need to know before you decide.
Open any question below for more detail.